Tipping point is about a how a psychological idea or even a fashion trend could be spread like a pandemic. The author details it into 3 different rules of Epidemics; the Law of the Few, the Stickiness Factor, and the Power of Context. Up to page 80, only the Law of the Few is defined. Simply stated, it's the few people who are able to spread messages that pave the way for a successful social epidemic. These people are, as stated on page 76, "Mavens are data banks. They provide the message. Connectors are social glue: they spread it. But there is also a select group of people — Salesmen — with the skills to persuade us when we are unconvinced of what we are hearing, and they are as critical to the tipping of word-of-mouth epidemics as the other two groups." Which is a good summary of the what the 80 pages covered, because these are the three 'people' described as the few who spread the message.
The author is very analytical with his writing. He provides an example, takes apart the meat of an example and proceed to analyze that. He uses repetition of the words like epidemic, and uses very vivid and common examples to explain his argument, such as, when he was using yawning as an example, he proceeded to use the word a couple times in each sentence during his entire explanation. His examples are mostly fact based with statistics to establish his ethos and logos. His writing doesn't have much pathos, but in some parts of his book, for instance, in the yawning example, he writes, "Even as I'm writing this, I've yawned twice." sort of as a way to relate to the reader.
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