The Tipping Point Conclusion

Overall,  The book was entirely about the growth, and potentially the spread of, an idea. The concept of this is down to three laws, which are: The law of the few, the stickiness factor, and the power of context. Each plays an important part to creating an epidemic.
The law of the few is simply the people who are able to spread the idea. The book specified three types of people who would excel at this,who are the Connectors, Mavens, and Salesmen. Connectors are people who have spread their influence over a large amount of places, causing them to be very good at getting word across. The Mavens are people who persuade people to make decisions, and the Salesmen are people who are good at convincing or endorsing something. The stickiness factor basically is how attractive the object or idea is to the people, and how easily it sticks. Lastly, the power of context is the situational place a spread of an idea has to possibly become an epidemic. 
Through these three laws, Gladwell goes into many examples where these laws are applicable. This includes: fashion, smoking, crime, suicide, television shows, etc.


The laws themselves seems like they apply to what we learn in the classroom about rhetoric, as well. Firstly, with the law of context, the writing must be for a purpose. For example, in the three Cs of writing a thesis, Context is an important part, and defines what the essay is going to be about. The stickiness factor also can be incorporated as well. How attractive can you make an idea, or a stance? That is all about the goal of rhetorical writing which is to make a side attractive and appeal to the audience. For instance, Marcus Tullius Cicero's, "The Defence of Injustice" The opposing side of Evil was appealing to the audience, or close to anyway. The law of the few is that if very influential people are able to send a message, they have a much easier job doing so. An example where all three can be put into practice is 9/11. George Bush used the context of terrorist attack and the fear that was instilled into the people to create the argument of the war against terror. He had a very influential position that could reach nationwide, a reallly great context, and a very favorable sticky factor.



Overall, the book was very interesting, and has a lot of uses, or effects that can be seen in my everyday life.