Paper mate ad

 This is an ad i saw over break in a magazine, and thought it was hilarious how they advertised this brand of writing utensil. Basically, in the advertisement, there is very small writing on a a person's nail, on top of a sheet full of math equations. The way this was portrayed, the only time one would have to write something on their body is when they need to remember the said information during a time when that info is crucial and external material is not allowed. Therefore, you can assume that the person is a student or test taker who is currently taking a math test, and he must show his work. The way they advertised this writing utensil is unique because it is kind of implying it is easier to cheat with this utensil, and therefore, students would like this more than other utensils. Cheating is not justified in any sense, but it is a common practice among students, and even adults as well. Therefore, though the number of audience this ad appeals to is hidden but very apparent. The direction the company, Papermate, chose is very different from conventional ads, but it is also very difficult to advertise a certain brand of utensils, and this definitely is a great method to do just that.
The company that published this ad, Papermate, is a well known brand of utensils, next to Pentel. The context they published this ad in was the utensil, and what advantages it has over other writing utensils. As for rhetorical devices and such, I guess imagery is a big one, because when someone looks at this ad, he or she would most likely create a simulation in their head where they put the utensil to actual use. Creating that scenario will prove its usefulness to the audience, which will prompt them to then purchase the item. Overall, the ad was very creative for a writing utensil, and also entertaining.