Advertisement: Dettol

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     This is an advertisement for Dettol, most likely to promote some type of hand sanitizer. It portrays a hand, but with many other hands doing some type of action. These actions seem to be things we do everyday, and by doing this, it shows just how messy and how many locations we touch with just our hands. Naturally from there, the audience must have an impression from this fact and come to the conclusion that some of the place they touch aren't very clean and the number of times they use their hands. In a way, this could be an ad to promote clean hands, but the little bottle in the corner represents the solution. I, however, think that though it is a good advertisement, it does not promote their product as strongly. Like I said above, the message is that your hands are dirty, and there are many solutions to clean hands. Rather than promote their product, which is miniscule in the corner, it does a better job of convincing the audience that their hands are dirty, and therefore, must be cleaned. This may result in the buying of other cleaning products instead, such as sanitizer gel or soap.
     This advertisement is aimed at everyone, and the purpose of the article is to make the audience self conscious about their hands. This advertisement brings to light just how dirty ones hands can be and by doing so, makes the audience wonder about their own. The creator is Dettol, a company that sells a line of liquid and solid antiseptic cleansing products manufactured by Reckitt Benckiser. The over arching statement is that the hands come into a lot of places, and that these places can be dirty, which means  the hands are dirty. Again, the purpose may have been to sell their product by showing people just how dirty their hands could be, but may have done a better job with the showing than the convincing.