Dove Evolution

Link : http://www.youtube.com/watch?v=iYhCn0jf46U

     I came across this video in health class about the way that commercial advertisements affects the consumers that potentially want to buy their product. This video shows the process of creating a billboard ad and the steps that companies take to convince the consumers to buy their product through showing these perfections and the message that comes across from using that product.
     This video was directed by Tim Piper and Yael Staav, and created and concepted by Mike Kirkland and Tim Piper. Tim Piper is part of Piro www.pirovision.com USA, Canada and Australia.(Here is an excerpt from the website: Tim is one of advertising's top commercial writer/directors. He has won every major advertising award including several Best of Shows. Tim wrote and co-directed "Dove Evolution", one of the most viral videos of all time. As a result of his advertising work, Tim was listed by Time Magazine as one of the most influential people on the planet.) Yael Staav is represented by Soft Citizen in Canada. He is also their director. Through their positions, experiences and influences, they establish the credibility.
     The video is an enlightenment on the process of creating a billboard ad. The context for this piece is a response to the way advertisements and commercials poke at weak spots inside of people to create the need for the people to buy their products. The purpose of the video was to show the process of beautifying a person to look unnaturally flawless. At the end of the video they state, "No wonder our perception of beauty is distorted," to say that the world today believe that when they see advertisements or commercials, people would think, 'oh, I should look like that,' when truly, as shown in this video, there actually isn't anyone who looks like that. The audience is everyone who has seen a billboard or a commercial using a beautiful male or female to support the product, because the purpose is to show the process of creating them. The video succeeds in showing the authors' point of view the unnatural change that the model goes through from the photo shoot to the billboard, and the rate of change and the amount of change is what the directors wanted the audience to see. This is established through their message after the cycle is shown.

Sincerely sorry I didn't post this, I only saved, won't happen again

Title: The Tipping Point
Author : Malcolm Gladwell

Sections:
1: 1 - 80
2: 81 - 160
3: 161 - 240
4: 241 - 272

I chose this book because in AP US History, the teacher said that all things have a cause and the Salem Witch Trials happened when it reached the climax, or the tipping point. I wanted to go further into the topic of understanding psychology and the way it affects the people. I did a little search and found this book where he examines the spread of something, for example, an idea or a product as it spreads like a virus.

Sorry, I didn't notice that it wasn't posted, I only noticed when i checked the blog after posting AotW

Scrutinizing Google's Reign

This article was about Google's overwhelming power and the responsibilities that come with that power. Many believe that Google Raise priority for its own business to promote the searches of its own as advertisement, and are not fair in the location of search results. The case now represents the Microsoft case from about 13 years ago. Because Google is so powerful and widespread, in areas of Chrome, Google search, the Android and YouTube, they dominate the ad business. Google pockets more than three-fourths of all search advertising dollars in the United States, and a higher share in many European markets. Therefore, many fear and admire its power.

This article was written Steve Lohr and Claire Cain Miller. Steve Lohr has a long history of writing, especially about technology from the 1990s. He has written for many other magazines and news, and is even an author on the book,"“Go To: The Story of the Math Majors, Bridge Players, Engineers, Chess Wizards, Maverick Scientists and Iconoclasts — The Programmers Who Created the Software Revolution" written in 2001. Claire covers technology and the changes that develops with it. She is actually much younger and not as credible as Steve, but she is a graduate of Yale University and the University of California at Berkeley's Graduate School of Journalism, and has experience writing for Forbes and the Times.

The purpose of the article was primarily to inform and draw comparisons to relate the case to similar occurrences. The exigence of the piece was most likely the notice of Google's vast, increasing, and improving empire and how may have been abusing its power. The audience is everyone, but most relevant to business owners and Google users because they may want to know whether they could be getting cheated from customers, and users because they use that service.

http://www.nytimes.com/2011/09/19/technology/googles-to-face-congressional-antitrust-hearing.html?pagewanted=2

Threats posted on White House Facebook page

"Threatening messages have been posted on the White House Facebook page amid heightened alerts surrounding a possible 9/11 terror threat."


     There's been threatening messages of terrorism posted on facebook that foreshadowed another terrorist attack. They were taken down shortly after they were posted and police began to investigate and take actions based on the threats. Overseas, the US received intelligence that there could a possible car bombing. One message says that the terrorist attack will be on 11/9, switching the month and date of 9/11 to a later time. Security has been raised in many areas, such as records of terrorism across seas, possible locations of choice for bombing, airline security against anyone who is possibly a threat (and adding their names to terrorism database because of frequency of travel), and records of possible purchases of ingredients to create car bombs. They are keeping watch on New York and Washington D.C, which brought additional police officers, vehicle checkpoints, and subway bag checks. 


     The posts were:
1)" We'll come back U.S.A. One day only 11/9/2011"
2)"We'll come to u white house sooooooooooon"
3)"We'll come back 11/9/2011 to kill u all"


Looking at it from a more grammatical point of view, I feel that the threats are not real, because the u used in the threats were used in place of you, which seems more like a texting message than an actual threat. However, the validity of the messages could still be true, and the police are right to  investigate. The security levels should only be up until the Monday evening rush hour.


Source: http://www.msnbc.msn.com/id/44476276/ns/technology_and_science-security/