This article was about Google's overwhelming power and the responsibilities that come with that power. Many believe that Google Raise priority for its own business to promote the searches of its own as advertisement, and are not fair in the location of search results. The case now represents the Microsoft case from about 13 years ago. Because Google is so powerful and widespread, in areas of Chrome, Google search, the Android and YouTube, they dominate the ad business. Google pockets more than three-fourths of all search advertising dollars in the United States, and a higher share in many European markets. Therefore, many fear and admire its power.
This article was written Steve Lohr and Claire Cain Miller. Steve Lohr has a long history of writing, especially about technology from the 1990s. He has written for many other magazines and news, and is even an author on the book,"“Go To: The Story of the Math Majors, Bridge Players, Engineers, Chess Wizards, Maverick Scientists and Iconoclasts — The Programmers Who Created the Software Revolution" written in 2001. Claire covers technology and the changes that develops with it. She is actually much younger and not as credible as Steve, but she is a graduate of Yale University and the University of California at Berkeley's Graduate School of Journalism, and has experience writing for Forbes and the Times.
The purpose of the article was primarily to inform and draw comparisons to relate the case to similar occurrences. The exigence of the piece was most likely the notice of Google's vast, increasing, and improving empire and how may have been abusing its power. The audience is everyone, but most relevant to business owners and Google users because they may want to know whether they could be getting cheated from customers, and users because they use that service.
http://www.nytimes.com/2011/09/19/technology/googles-to-face-congressional-antitrust-hearing.html?pagewanted=2
No comments:
Post a Comment