I came across this video in health class about the way that commercial advertisements affects the consumers that potentially want to buy their product. This video shows the process of creating a billboard ad and the steps that companies take to convince the consumers to buy their product through showing these perfections and the message that comes across from using that product.
This video was directed by Tim Piper and Yael Staav, and created and concepted by Mike Kirkland and Tim Piper. Tim Piper is part of Piro www.pirovision.com USA, Canada and Australia.(Here is an excerpt from the website: Tim is one of advertising's top commercial writer/directors. He has won every major advertising award including several Best of Shows. Tim wrote and co-directed "Dove Evolution", one of the most viral videos of all time. As a result of his advertising work, Tim was listed by Time Magazine as one of the most influential people on the planet.) Yael Staav is represented by Soft Citizen in Canada. He is also their director. Through their positions, experiences and influences, they establish the credibility.
The video is an enlightenment on the process of creating a billboard ad. The context for this piece is a response to the way advertisements and commercials poke at weak spots inside of people to create the need for the people to buy their products. The purpose of the video was to show the process of beautifying a person to look unnaturally flawless. At the end of the video they state, "No wonder our perception of beauty is distorted," to say that the world today believe that when they see advertisements or commercials, people would think, 'oh, I should look like that,' when truly, as shown in this video, there actually isn't anyone who looks like that. The audience is everyone who has seen a billboard or a commercial using a beautiful male or female to support the product, because the purpose is to show the process of creating them. The video succeeds in showing the authors' point of view the unnatural change that the model goes through from the photo shoot to the billboard, and the rate of change and the amount of change is what the directors wanted the audience to see. This is established through their message after the cycle is shown.
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